Is the fear of many coming true?
This morning, it was reported that The Walt Disney Company has officially become the first Hollywood studio to shake hands with artificial intelligence, in a deal that could be crucial, transforming the way the industry creates projects and content.
The company is investing $1 billion in OpenAI the Sam Altman, y will allow the startup to use franchise characters belonging to your IPs like Star Wars, Pixar y Marvel in your Sora AI video generatoraccording to information shared by the Walt Disney Company.
The agreement has a validity of three yearsmarking a fundamental step in the integration of generative artificial intelligence in Hollywoodoverlooking Industry concerns about AI's impact on creative jobs and the intellectual property rights.
As part of the license agreement, Sora and ChatGPT Images will begin generating videos with licensed Disney characterscall it Mickey Mouse, Cinderella, Sleeping Beauty, Mufasa, Simba, early next year. The agreement excludes the image or voices of artists.
Bob IgerCEO of Disney, stated in a press release:
“Through this collaboration with OpenAI, we will thoughtfully and responsibly expand the reach of our storytelling through generative AI, respecting and protecting creators and their works.”
Iger and Altman began exploring plans for a deal a few years ago, with the goal of incorporating generative artificial intelligence into content. The two made efforts to “showcase the potential of generative AI, when combined with Disney characters and stories,” according to a person with knowledge of the conversations. Even before today's announcement, OpenAI offered the studio a preview of its Sora imaging tool.
OTHER IMPORTANT INFORMATION OF THE AGREEMENT:
- AI will allow the company provide Disney+ users with tools to create and consume self-generated contentmainly in short format.
- As part of the agreement with OpenAI, a selection of user videos will be available for streaming on Disney+which will allow the streaming platform to take advantage of the growing appeal of short video content.
- The company also you will receive guarantees to acquire additional capital in the creator of ChatGPT.
- The companies will use OpenAI models to create new products and experiences for customersincluding Disney+ subscribers, while Disney will implement ChatGPT for its employees.
The agreement also includes guidelines to prevent characters from being portrayed in inappropriate situations, and Disney also plans to use OpenAI tools for internal purposes, supporting film production in order to increase its efficiency.
The alliance comes amid concerns, criticism, doubts and uncertainty over the use and abuse of AI; Recently, Creative Artists Agency, Hollywood's top talent agency, criticized OpenAI for exposing artists to “significant risk” through Sora, questioning whether creative professionals would receive compensation for their work.
What is more curious, Disney (and Comcast's Universal) filed a copyright lawsuit last June against Midjourney, a company that generates photographs with artificial intelligence, for the use of the studios' best-known characters.
Source: https://cine3.com/disney-invierte-openai-licenciara-personajes-sora-chatgpt/
