Laliga closes partnership with giant against piracy; understand

Strategy partnership. Laliga (Spanish Football League) has announced a partnership with Mercado Livre, a company of e-commerce and payment technology. The goal is to integrate the Spanish League with the Free Market Antifalsification Alliance). The idea is to strengthen the protection of audiovisual rights and, consequently, to combat fraud. Especially relative to content on the Internet of South America.

continues after advertising

➡️ Follow business in sports on our new channel. Follow the bid! Biz on WhatsApp

In the signed agreement, the parties are committed to working together to identify, report and remove content, services or devices that violate Laliga's audiovisual rights. This includes the sale of illegal IPTV services and other adapted devices for unauthorized access to transmissions.

– The signing of this agreement with Laliga represents a fundamental milestone in our intellectual property protection strategy in the digital environment. In the free market, we work consistently to ensure that our ecosystem is a safe environment for brands, creators and users – guaranteed Paula Fernández Pfizenmaier, director of intellectual property of the free market. And added:

continues after advertising

– Collaboration with global leaders such as Laliga allows us to strengthen our actions against online piracy and reaffirms our commitment to development and respect for intellectual property rights, ”he said.

The agreement establishes a script for collaboration actively in strengthening the protection of media rights in the digital sphere. Finally, coordination with regional authorities is intended to promote joint actions.

continues after advertising

– For Laliga, the protection of our audiovisual rights is a priority. Piracy not only affects the football industry, but also the fans and their experience. This alliance with the Free Market is a step ahead to strengthen our struggle in Latin America and ensure a fairer digital environment for all football lovers, ”Marc La Liga's director of South America added.