Netflix loses Margot Robbie's 'Wuthering Heights' to a lower offer from Warner Bros.

Not everything that glitters is gold, nor does money buy everything. This could well apply to what just happened with Netflix and its million-dollar offer to acquire the rights to the project Wuthering Heightswhich the director prepares Emerald Fennell (Promising Young Woman, Saltburn), with the protagonist and producer Margot Robbieand co-star Jacob Elordi.

The drama genre project was the product of a bidding war between Hollywood studios, but Not even the $150 million offered by Netflix was more than the lower offer from Warner Bros., of $80 million..

Because? Robbie and the rest of the creatives behind Wuthering Heights they preferred WB's offer that included a traditional theatrical release and a full marketing campaign.

Michael De Luca and Pamela Abdy negotiated on behalf of WB, Variety reported.

• Netflix's offer was the largest of all the studios.

According to the source's report, Netflix would not have even finished second in the bidding. That place would correspond to Amazon, who had put on the table the possibility of releasing the film in theaters.

Netflix was “surprised” by the result “because they had obviously outbid [de todos los demás estudios] for so long.”

“Netflix has the most subscribers and scale, so it can afford to play the game it's playing,” says Eric Handler, an analyst at Roth Capital Partners. “But There is a growing contingent of directors and movie stars who are saying, 'No, thank you.'.”

Ted Sarandos, co-CEO of Netflix, explained:

“We believe that not making subscribers wait months to see the movie everyone is talking about adds that value. Therefore, what we do for filmmakers is bring them the largest audience in the world for their films. And then we help them make the best movies of their lives. “I'm sure we can continue to penetrate the zeitgeist and have those moments in the culture even when those moments start on Netflix.”

He filming of Wuthering Heights prepares to begin during the first quarter of 2025although Elordi has scheduled the filming of season 3 of Euphoria for January 2025.

The film tells a love story set against the backdrop of the Yorkshire moors, exploring the intense and destructive relationship between Heathcliff (Elordi) and Catherine Earnshaw (Robbie). Based on the novel by Emily Brontë.

Robbie, Tom Ackerley, and Josey McNamara are producers.