Paramount+ continues to bet on football: it became an official partner of Arsenal

Paramount continues with firm steps in its sporting objective.

After recently acquiring the rights to broadcast the Champions League in the United Kingdom, and already owning them on American soil, Paramount+ has become an official partner of the English football club, Arsenalcurrent leader of the Premier League with 12 games completed.

Through the collaboration agreement, players, legends, and fans will be allowed of the Gunners, get together to celebrate some of the series most popular and acclaimed of the streamer, as in the case of Landman by Taylor Sheridan, starring Billy Bob Thornton, Demi Moore and Sam Elliott, and MobLandby Guy Ritchie, with Tom Hardy, Helen Mirren and Pierce Brosnan in leading roles.

For its part, the club will collaborate with Paramount+ on a series of social media campaigns.

Fans will see the Paramount+ brand present at Emirates Stadium during men's and women's football matches on big screens, match day programming and other experiences.

The Gunner legend, Thierry Henrynarrates a co-branded video published this Friday, November 28, to celebrate the launch of the collaboration, titled For the Love of the Teamwhich you can see at the end of the note.

Henry is part of the Champions League commentary team on the American broadcast of Paramount+, on a table that also includes other former footballers such as Jamie Carragher and Micah Richards, as well as presenter Kate Abdo.

Marco Nobili, executive VP and international general manager of the platform, stated in a press release (via THR):

“We are extremely excited to bring together Paramount+ and Arsenal, two iconic global brands with fans who live and breathe passion.”

“With successful series like SpongeBob, South Park, Landman, Yellowstone and many more, we are creating experiences that celebrate teamwork, elevate the sport and connect fans. This alliance brings to life drama, comedy and unforgettable moments from both worlds, both on and off the field.”

For her part, Arsenal's commercial director, Juliet Slot, added:

“We are delighted to welcome Paramount+ to our Arsenal family. They are a world-class global entertainment brand, and we are excited to work together and create new ways for our fans to feel even closer to the club. Their expertise, creativity and investment reinforce our ability to deliver exceptional experiences to our fans and support our ambition to compete for major trophies.”

Arsenal is one of the most successful clubs in the Premier League, the highest competition in English football. He has won 13 leagues, 14 FA Cup (holding the record for most wins in said cup), 2 League Cup, 17 Community Shield, among others. It is the third most successful club in England, behind Liverpool and Manchester United.