The 10 most viewed in streaming in the first half of 2025

We are in the middle of the year 2025. A year that, strictly talking about television material, has had many releases of new seasons and new projects, some that have passed without penalty or glory, and others that have broken records.

After talking about the three broken box office records so far this year, today we are here to talk about the 10 most viewed in streaming in the first half of the year.

At the end of December 2024, Netflix premiered the second season of Squid Gamealready end of June this year, the third and final season. The Streamer's original series became the most watched series in the first half of 2025overcoming the Reacher Prime video – only in the last week – that was placed in second place.

Important to note that both the second and the third season of The squid game They were shot at the same time. None of the last two seasons matched the visualizations of the first season – lacked in the streamer in September 2021 – but still, the three seasons are located in the Netflix Top 10 of its most viewed original series in history.

This is the top 10 of series most viewed in the first half 2025:

1. Squid Game (Netflix) – 15,074 million views
2. Reacher (Prime Video) – 13,313 million views
3. The Night Agent (Netflix) – 12,219 million views
4. Ginny & Georgia (Netflix) – 10,201 million visualizations
5. Severance (Apple TV+) – 9,275 million views
6. 1923 (Paramount+) – 8,536 million visualizations
7. The Pitt (MAX) – 8,227 million views
8. The Handmaid’s Tale (Hulu) – 8,165 million visualizations
9. You (Netflix) – 8,097 million views
10. Landman (Paramount+) – 7,826 million visualizations

All data are collected by Nielsen (via Bloomberg).

Some data:

• 4 of the 10 most viewed series in the first half of 2025, are original Netflix, 2 of them are from Paramount+, 1 HBO Max, 1 Apple TV+, 1 of Hulu, and 1 Prime Video.
• Reacher As representative of Prime Video, it makes it clear that the Streamer audience is inclined to the action genre.
• Although 4 of the 10 series are original from Netflix, their audience fee has decreased from 80% (in 2021) to 50% (in 2025).
• The only reason why important series such as The Last of Us y The White Lotus They do not appear in the Top 10, despite their great audience, it is because according to Nielsen, they are first debuted in HBO and later in Max (now HBO Max).