The premiere of 'Smile 2' surpasses the box office premiere of 'Smile'

Last weekend Paramount Pictures released in theaters Smile 2the long-awaited sequel to the biggest horror hit of 2022, Smile.

The sequel, which has the return of the writer and director Parker Finnstars Naomi Scott (Aladdin, Charlie’s Angels) as Skye Riley, a pop star who will soon be dragged to hell after visiting her friend Lewis's apartment (Lukas Gage of The White Lotus, Road House), who smiled at him in a creepy way before taking his own life. Skye is stalked by a demonic identity after witnessing her friend's suicide, now passing the curse on to her.

With this premise, it was presented smile 2 and the response from the audience is very positive.

The sequel's opening box office accumulated $23 million at the domestic (US) box office and $23 million at the international box officefor a $46 million global debut.

• It was launched in 62 international markets.

SOME INFORMATION ABOUT THE PREMIERE

• It is the best horror release in the history of Paramount Pictures in 13 of those 62 international markets including Spain, Poland, Switzerland, Norway and Italy.
• It is the best horror release of 2024 in 13 markets, including Germany, France, Switzerland, Denmark, Sweden, Greece, Finland, Norway and Italy.

Smile 2 In addition, it surpassed the opening box office of the first installment, Smilewhich had a domestic box office premiere of $22.6 million dollars in 2022, becoming a box office hit that no one expected, with a total collection of $217 million dollars in the global box office. Its budget was $17 million dollars.

The sequel had a $28 million dollar budget.

Both the audience and critics have received it well, the public has given it a B approval in CinemaScore, improving the B- rating of the first film.

The marketing campaign Smile 2began with promotion for pop star Skye Riley (Scott), including billboards, chalk stencil art, and crazy posts around cities like Los Angeles announcing that a new single was coming. On the day the trailer was released, the art was updated to reveal the campaign Smile 2.

In cities such as Austin, New York, Miami, Chicago, Mexico City, London and Los Angeles, actors were hired to pose with eerie smiles on their faces while watching passersby from office windows and hotels. There were also appearances by them in MLB games.