This time there will not be a new name, nor the fusion with another streamer. Warner Bros. Discovery this Preparing a new rebranding from your Max brand to change the color of your logo.
It would go from having the current blue color, to a more neutral color scheme, “Probably a combination of black and white,” in addition, “The color name color will change with the color of the show in marketing campaigns,” nos dice Bloomberg.
The source explains that although “the plans are not final, the company hired a new marketing director (Shauna Spenley, former Netflix executive) who heads the brand change.”
In case you came to forget – and with so many changes that the brand has had, we do not blame you – the original color of HBO It was black and white. When HBO Go and HBO Now was launched, that same color scheme continued. Subsequently, the violet color was opted with HBO Max, and then blue would come with the most recent rebranding to Max.
The color change in the logo would lead them to return to the original colors, although without returning to the name “HBO”.
Source: https://cine3.com/warner-bros-discovery-prepara-nuevo-rebranding-de-max/
