Paramount takes another hierarchy blow: acquires the broadcasting rights of the Champions League in the United Kingdom

The most recent coup Paramount Skydance He is making it clear that he is taking things seriously.

In a big move, the studio acquired the rights to broadcast the Champions League in the United Kingdom and Germany after a close auction, according to reports from The Guardian.

The agreement will enter effective from 2027 to 2031with a rating for a sum much higher than the current agreement of $1.3 billion dollars what do you have with TNT Sports of Warner Bros. Discovery.

It is important to note that, in the United Kingdom, Amazon Prime will have the first option to broadcast Tuesday's games. The study of Jeff Bezos It surpassed the offerings of other platforms, including those of Disney and Netflix. While Paramount will broadcast the rest of the matches in the United Kingdom.

Paramount+ is now streaming the Champions League in the United States, with popular coverage presented by Kate Abdoaccompanied by commentators and former footballers, Jamie Carragher, Thierry Henry y Micah Richards.

Paramount will take over broadcasting of the Champions League in the UK from TNT Sports, the current rights holders.

For fans, this means they will have to pay an additional subscription to watch matches in a market where SKY, TNT, Amazon and DAZN already have a presence. It is not yet known if the Paramount broadcast will be accompanied by the launch of a new channel.

The agreement for the Champions League marks Paramount's most ambitious move for European sports to date.

Los Live sports have proven to be a safe bet for streaming platformssince these continue to be one of the few areas where the public meets in real time. For platforms, this drives audience participationat the same time it could function as a strategic retention tool in a competitive streaming landscape.

The lines between traditional television and streaming, between sports and entertainment, are rapidly blurring.

The Champions League broadcast rights auction was led by UC3, the joint venture between UEFA, European football's governing body, and the European Club Association (ECA), which manages the Champions League, and its new commercial rights distributor, Relevent Football Partners.

And Paramount Skydance's plays don't end there. The study is expected to present another million-dollar offer to acquire Warner Bros. Discoveryowner of TNT Sports, in the coming days.

On the other hand, SKY, owned by Comcast, announced that it has secured the rights to broadcast all the matches of the Europa League and the Conference League in it United Kingdomfrom the 2027/28 season. TNT currently holds those rights in the United Kingdom.