With premiere set in theaters by April 5, 2023and on the occasion of the “Super Sunday” party, Super Bowl LVII, held from the State Farm Stadium in Glendale, Arizona, many productions took the opportunity to release promotional material, either with TV spots, full trailers, or official posters.
The latter is the case of the horror comedy Cocaine Bear, fourth feature film of Elizabeth Banks as a director, who counts the “story of a drug trafficker whose plane crashes with a shipment of cocaine that is found by a black bear, who eats it” which continues an extraordinary marketing campaign designed by Universal Pictures by launching two new posters centered on this black bear consuming some “lines” that allude to the lines we see on the football field. The second poster features the bear as an NFL player with direct references to the film.
The posters are found at the end of the note.
Meanwhile we bring you up to date with what you should know about the film directed by Banks, and scripted by Jimmy Wardenwhose plot “is Inspired by the 1985 true story of a drug dealer’s plane crash, the missing cocaine, and the black bear that ate it. This wacky black comedy finds a strange group of cops, criminals, tourists and teenagers converging in a Georgia forest. where a 500 pound black bear has ingested a staggering amount of cocaine and gone berserk from more beatings and blood.”
The good cast is headed by Ray Liotta –in one of his last papers–Keri Russell, Margo Martindale, Alden Ehrenreich, Christopher Hivju, Matthew Rhys, O’Shea Jackson Jr., Isiah Whitlock Jr., Jesse Tyler Fergusonamong others.
Earlier, Banks shared some details to know about his movie:
“Cocaine Bear is a horror comedy. There are a lot of horror tropes that we played with in the movie. You know, it’s a bear on cocaine that attacks people! But it’s also a really fun character piece. This is a large group of people who come together and are very much in their heads. Everyone goes after the drugs, and no one realizes that the bear got there first.
“[El guión de Jimmy Warden] it was so unique, and I thought it really offered me an opportunity to play in a genre that I hadn’t really considered before, and do something original.
“Cocaine Bear is super entertaining. If you want to drop everything in your life for 95 minutes, this is a great way to do it.. It’s an amazing adventure.
Posters for Super Bowl LVII: