German club renews naming rights and will receive R$628 million

Eintracht Frankfurt have agreed an early extension to their stadium's naming rights contract with Deutsche Bank. As published by the SportsPro website, the bank signed an agreement that becomes valid until 2035 and is quoted at around €100 million – the previous bond still had around two years of validity. By conversion, R$628 million will be destined for the German club. The venue, called Deutsche Bank Park, has capacity for 51,000 people.

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The new contract has duration of eight years and includes not only the stadium naming rights but also a broader package of commercial and visibility assets. Starting next season, the German bank's logo will also be present in new spaces: on the sleeves of the training and warm-up uniforms of the men's, women's and under-21 teams, as well as Eintracht Frankfurt's youth teams.

The value of the new agreement represents a significant jump in revenue compared to the previous contract, signed in 2020 for seven yearswhich earned the club around €5.5 million per season.

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In addition to brand exposure, the partnership involves the club's continued use of the bank's products, services and financial solutions. The parties have already been working together on operational initiatives, such as the implementation of an integrated application payment system. Not to mention projects to modernize the stadium experience.

– The agreement with Deutsche Bank is special for us in several ways, as it represents trust, shared vision and values. It constitutes a central component of our strategic development – financially, structurally and in relation to our ambitions in national and European competitions – highlighted Eintracht Frankfurt CEO Axel Hellmann.

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On the field

Eintracht Frankfurt currently occupies seventh place in the Bundesliga. In the last season of the German Championship, the team finished in third place.