Disney is giving its streaming services a shake up.
The company announced a few moments ago that The cost of Disney+ and Hulu will be increasing, with the changes taking effect from October 12 in the United States as the first country. In addition, he confirmed to be “actively exploring” ways to crack down on password sharingsimilar to what Netflix recently implemented.
Here is a list with the new prices:
- Disney+ with ads: $7.99 per month (no change)
- Disney+ Ad-Free: $13.99 per month ($3 increase, previously $10.99)
- Hulu with ads: $7.99 per month (no change)
- Hulu No Ads: $17.99 per month ($3 increase, previously $14.99 per month)
- Hulu + Live TV packages will see a price increase of $7.00 usd. The price of ESPN+ will also increase from $9.99 per month to $10.99 per month.
In addition to the price increase, Disney will offer a bundle of Hulu and Disney+ (ad-free) for $19.99 per month. The pack will be released in the US on September 6, 2023.
THE END OF THE SHARED ACCOUNT
During Disney’s quarterly earnings report, CEO, Bob Iger, addressed the issue of password sharing on Disney+ and Hulu. According to Iger, the company is “actively exploring ways to address account sharing” and expects to implement changes starting this year (via Variety):
“We are actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family.. Later this year, we’ll start updating our subscription agreements with additional terms and our sharing policies. And we will deploy tactics to drive monetization sometime in 2024.”
The company’s plans to block account sharing is a high priority:
“We already have the technical capacity to monitor much of this, and I won’t give you a specific number. [de cantidad de cuentas compartidas] except to say that it is significant. Definitely, we have made this a real priority and in fact we believe there is an opportunity here to help us grow our business”.
The changes related to the use of the shared account could be implemented in 2024.