In addition to having announced that the most watched series on streaming in 2022 was Stranger Thingsthe market measurement specialist, Nielsen, reveals that the most streamed movie in 2022 was the animated movie Charm.
The Oscar winner for best animated film premiered on Disney+ in December 2021. By the end of March 2022, it was already painted gold at the most important gala in the film industry, and it was heard on the radio. “We Don’t Talk About Bruno” (o “Bruno is not talked about”) day and night.
According to Nielsen analysis, Charm accumulated 27.416 million minutes viewed (equivalent to having been viewed 269 million times). In the ranking of programs in general, it was positioned in fifth position, and it was the only film to enter the Top 15 of general programs that includes movies and television series (via Variety).
Turning Red by Pixar was the second most streamed film with 11.427 million minutes, with Sing 2 following it very closely with 11.347 million minutes. Moana (8,629 million minutes) and The Adam Project (6,141 million minutes) complete the Top 5. The rest of the Top 15 can be found in the graph at the end of the article.
Also included are the graphs of the most viewed programming in general where Charm is listed as the only film in said Top 15.
the plot of Charm follows Maribel, a young woman in Colombia who deals with the frustration of being the only member of her family without magical powers.
EYE TO THE DATA: Nielsen uses an audio-based content recognition methodology to track a subset of TV households, excluding mobile devices and PCs. Based on that data, Nielsen extrapolates estimated total US streaming viewing for platforms including Netflix, Hulu, Disney+, Amazon Prime Video, HBO Max, Peacock, Pluto TV, Apple TV+, and YouTube (via Variety). .