Marvel Studios has enjoyed popularity and financial success with the creation of the Marvel Cinematic Universe (UCM, MCU), which began in 2008 with the launch of Iron Mana film that introduced Robert Downey Jr.as the arrogant superhero who quickly became an audience favorite.
This success climaxed with Avengers: Endgame (2019), a film that marked the end of an era, and the goodbye of some of the actors in their roles within the MCU, such is the case of Downey Jr., and Scarlett Johansson as Black Widow, the superheroine who was introduced in the sequel Iron Man 2.
In 2020 and 2021, two years full of uncertainty as a result of the pandemic, Marvel’s impact began to decrease, and far from generating the enormous profits recorded until before 2020, negative entries began to be recorded on the big screen, television series that did not interest the audience as much – with few exceptions – a domestic violence scandal involving Jonathan Majorsand questions about its strategy to expand its universe to the small screen and streaming.
The Variety media outlet carried out an extensive report in which it delves into the problems facing Marvel and the possible strategies it could implement. Last September, and after 32 films and almost $30 billion dollars generated at the box office, the creatives of the studio led by Kevin Feigemet in Palm Springs to hammer out contingency plans, such as forgetting about Majors’ Kang the Conqueror, and turning attention to Dr. Doom.
Other “dramatic measures” include talks to bring back the original gang for a movie Avengers:
“This would include reviving Robert Downey Jr.’s Iron Man and Scarlett Johansson’s Black Widow, who were killed off in Endgame. That shouldn’t be a hindrance: in comics, beloved characters often die, only to be resurrected thanks to the power of things like the multiverse. But the studio hasn’t yet committed to the idea; if it could bring those actors back, it wouldn’t be cheap. Sources say Downey Jr.’s starting salary for Iron Man 3 “It was around $25 million.”
Do you think the solution to Marvel Studios’ problems is to bring these actors back?