Power off the field: see which wife of the World Cup stars earns the most on the internet

A World cup 2026 has a long list of stars who will be on the field over the next two months, some in their last appearances, such as Neymar, Messi and Cristiano Ronaldo, and others making their debut in the competition, such as Léo Pereira. But not only are players the target of advertising and commercial spotlights, their partners are also considered references for brands and followers on social media. A survey carried out by Vantix Magazine shows who the influencers and businesswomen earn the most from advertising and how much they charge to advertise on their pages.

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The list takes into account the number of followers that influencers have on the Instagram platform and the amount they charge for a sponsored post. Names such as Georgina Rodríguez and Antonela Roccuzzo, wives of Cristiano Ronaldo and Messi, respectively, are on the list, as well as Brazilians Bruna Biancardi, Karoline Lima and Duda Fournier. Argentina and Brazil These are the countries with the highest number of prominent influencers.

The magazine explains that the method used to arrive at the numbers is based on data present on the Lessie AI platform, a website that uses artificial intelligence to monitor and calculate the amounts charged by influencers to promote brands on digital platforms. The metric consists of taking the exact average value between the minimum price and the maximum price that the website indicates. In other words, an influencer who charges between US$600,000 and US$800,000 per publication will have an average value of US$700,000, exactly half the sum. Check out the ranking of the top ten below.

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Wives of World Cup players who earn the most online

1. Georgina Rodríguez – Cristiano Ronaldo's partner

Partner with Cristiano Ronaldo since 2016, Georgina Rodríguez is known for her influence on luxury fashion and for partnerships with exclusive brands, such as Chopard, for watches and precious stone necklaces, and Switzerland, a Swiss perfume brand. The influencer, who is of Argentine and Spanish nationality, also owns brands in the fashion and decoration market, Bellhatria and Mimoa. The businesswoman also stars in her own Netflix series, called “I, Georgina”, which already has three seasons released.

2. Antonela Roccuzzo – Lionel Messi's partner

Antonela is known for her long history with Lionel Messi, as the couple has been together even before the Argentine player's global fame. Together, the couple has three sons, Thiago, Mateo and Ciro. On social media, the influencer has become an advertising cannon due to the reach she achieved alongside her husband's career and advertises for brands such as Louis Vuitton and Tiffany & Co., as well as Adidas, a sports brand that also sponsors Argentina's number 10 shirt.

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3. Ester Expósito – Kylian Mbappé’s partner

The first actress on the list is Ester Expósito, a Spanish actress who became famous for acting in the Netflix series Elite. The influencer does not have a long-term relationship with Mbappé and, to this day, the two are not confirmed as a couple. But the affair between the two has already been widely discussed on social media, which made it the target of research. The artist makes more publications related to her career, but it is common to find posts in collabs with brands and designers.

4. Tini Stoessel – partner of Rodrigo De Paul

Between comings and goings with midfielder Rodrigo De Paul, world champion with Argentina in 2022, the 29-year-old actress is engaged to the player. Tini exploded with her performance in Disney's teen series Violetta, and today she tours performing as a singer, in addition to her work on social media.

5. Bruna Biancardi – Neymar’s partner

The wife of the Brazilian team's number 10 is the first in the country to appear on the list. Despite her fame being more concentrated in Brazil, Bruna has a wide reach in the market and occupies fifth place in the ranking. This shows the strength that the Brazilian public has for brands and also opens doors for other foreign partnerships to reach influencers within Biancardi's reach. Companies such as Louis Vuitton and Charth, both in the fashion sector, advertise with the influencer. The Blaze bookmaker, which sponsors Neymar, also posted a post on the blogger's page.

6. Karoline Lima – partner of Leonardo Pereira

Karoline Lima has been known in football circles for some time. Before being a partner of defender Léo Pereira, from Flemishthe influencer was married and has a daughter with Real Madrid defender Éder Militão. The Brazilian, like Bruna Biancardi, has great representation in the Brazilian market. Brands from the fitness universe and Brazilian designers are constantly showcased by her on social media.

7. Valentina Cervantes – partner of Enzo Fernández

Valentina is another Argentine on the list and is the partner of midfielder Enzo Fernández, with whom she had two children. On social networks, the influencer shares her daily life and, recently, was part of one of the editions of Masterchef Argentina. She has sponsored posts from beauty brands, such as L'Oreal and La Roche-Posay, as well as others that talk to the children's sector, such as Huggies, diapers, and even Danone.

8. Taylor Ward – played by Riyad Mahrez

Wife of Algerian player Riyad Mahrez, from Al-Ahli, in Saudi Arabia, the British influencer met the player while he was playing for Manchester City, in the Premier League. On social media, Ward posts videos of herself getting ready and tags companies that sponsor her products.

9. Duda Fournier – Lucas Paquetá’s partner

The third Brazilian on the list is Duda Fournier, wife of Lucas Paquetá. The influencer returned to the Brazilian market this year, as the midfielder left West Ham and was introduced by Flamengo. On social media, she shows her day-to-day life with her family and focuses on the fitness market, with a brand of training clothes and healthy foods.

10. Mikky Kiemeney – Frenkie de Jong’s witch

More than just the wife of Barcelona midfielder Frenkie de Jong, influencer Mikky Kiemeney is a former hockey player and even had a short professional career in the sport, for HC Den Bosch, in the Netherlands. After leaving the sport, he focused on his career on social media and has sponsored posts from brands such as Miu Miu, a perfume company, and Armani Beauty, a beauty line from the Italian fashion brand.