The afternoon of next Sunday, February 11, 2024, Allegiant Stadium, located in Las Vegas, Nevada, will host the Kansas City Chiefs and the San Francisco 49ers to celebrate the Super Bowl LVIIIthe biggest NFL and sports game in the United States.
In addition to sports, the “Super Sunday” or “Super Bowl” party also translates into a marketing and advertising party, as brands and film studios “fight” for advertising spaces to publicize their creative commercials. and exclusive previews. It is well known that the Super Bowl attracts outrageous amounts of sponsors, money and audiences.
- And 30-second ad costs $7 million dollars for the 2024 edition.
There are three major Hollywood studios that prepare trailers: Paramount Pictures, Disneyy Universal Pictures. Paramount is emerging as the studio that will dominate the advertising space of 2024, as it has bought time for almost a dozen projects soon to be released, either in cinema, or on its streamer Paramount+ (via Variety).
The Super Bowl will be broadcast in the US on CBS, a television network owned by the CBS Entertainment Group division of Paramount Global.
Below is a list of the projects that could make progress in the SB:
PARAMOUNT PICTURES, PARAMOUNT PLUS:
Warner Bros., Sony Pictures, Netflix, and Amazon will not release any trailers during Super Bowl 2024.
Super Bowl LVIII is expected to attract an audience of more than 100 million viewers in the US.