Warner Bros. Discovery a one is applying, making known that They are planning to divide the company into two entities, A dedicated to streaming and content productionand another Dedicated to traditional television.
With this, WBD wants to face a fall in your business in general.
The executive director/CEO David Zaslav will remain at the head of the entity dedicated to streaming and content production, while Gunnar WiedenfelsFinancial Director/CFO of the company, will direct the division dedicated to traditional television.
Wiedenfels specializes in finding ways to reduce costs.
According to Variety reports, separation is expected to be completed in mid -2026and most of the current debt (almost $ 38,000 million) will be assigned to the television entity.
This is divided Warner Bros. Discovery
The company of streaming and content production will cover Warner, HBO, and HBO Max studiesand a division of games and experiences. It will focus on the development of the HBO Max streaming service and programming investment.
Besidesthe television company will include Warner's television networks worldwidetogether with specific digital brands linked to television entities, such is the case of Discovery+, Bleacher Report, y CNN.
Waiting for more information, this basically tells us that Warner Bros. Discovery is applying a one to reverse, since it seems that it will be as it was before the fusion of Warnermedia and Discovery Communications.
What will happen to sports?
It remains to know if there will be changes that impact the structure and supply of HBO Max streaming or if the proposal will remain the same, especially as far as sports transmission is concerned, and if the division will only be for contribution purposes in the bag.
About that, Wiedenfels just said at a conference with investors that, sports, although they are in the hands of the television company, They will probably continue to be transmitted to HBO Max in the predictable futurealthough These plans could change as both companies design their own strategies, “Sports rights in the US will reside in global chains, and their management team will determine the best way to monetize streaming and digital rights over time,” that is, other changes in the future are not ruled out.
Zaslav said in a press release:
“When operating as two different and optimized companies in the future, we are empowering these iconic brands with the most precise approach and the strategic flexibility they need to compete more effectively in the changing current media landscape.”
Under the direction of Zaslav, Warner has experienced with different streaming strategies, multiple rebrands, and more losses than profits. Prior to this division of the company, it was announced that Max will be HBO Max again, with the change applying from summer.
Source: https://cine3.com/warner-bros-discovery-se-dividira-dos-companias-detalles/
