Barbie It is just the beginning for the film adaptations of the line Mattel. Another 13 live-action feature films based on his intellectual property are also planned for arrival on the big screen, in addition to another 45 projects in development.
Among those announced we have Barney, Hot Wheels, American Girl, Big Jim Chatty Cathy and Betsy Wetsy, Christmas Balloon, Major Matt Mason, Matchbox, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomass & Friends, Uno, View-Master, Wishbone, y Magic 8 Ball.
The details of these projects have been kept secret and under lock and key, so what was shared by Robbie Brenner –in charge of the newly created division Mattel Movies– to The New Yorker about some of these projects, and in particular about the Magic 8 Ball it’s a pleasant surprise.
Brenner revealed to the outlet that the company is determined to be seen like a pop culture troupeHis first goal being to assemble a team of development executives to rummage through Mattel’s toy chest and identify IPs that might be attractive to Hollywood studios; Mattel would help match properties with writers, actors, and directors; the studios would provide all the funding.
“In the world we live in, IP is king. Foreknowledge is very important.”
Brenner believes that the Mexican filmmaker Guillermo del Toro, “He’s the kind of director who would lend himself very well to some of these world-building brands”.
Jimmy Wardenwriter of the funny horror comedy Cocaine Bear (2023) by Elizabeth Banks, was the in charge of adapting the script of the horror comedy Magic 8 Ball. The approach to history, in the words of Brenner:
“We ain’t gonna make no movies Rated R [aunque el guion] It goes a little bit along the line, we’re not going to do anything that feels violent or alienates families. We want to stay within the parameters of what Mattel is.”.
The Magic 8-Ball is a fortune telling toy, invented in 1946 by Albert Carter, son of a psychic. The plastic sphere has the same appearance as a billiard 8 ball. Inside contains 20 possible standard answers; 10 affirmative; 5 negatives; 5 neutral. Each of them appears after spinning (not shaking) the ball.
the toy was selected by Time magazine as one of the 100 best of all time.
The adaptation was originally announced in June 2019, in association with Blumhouse. We don’t know for sure if the company is still on board the project, although this is apparently no longer the case.