Last Friday, October 13, it premiered in theaters around the world. Taylor Swift: The Eras Toura film that documents the successful musical tour The Eras Tour of Taylor Swiftwhich similarly had a successful theatrical release, accumulating a global opening box office of $128 million.
Swift chose a AMC Theatres as the official distributor for his documentary film.
Regarding this decision, Christopher Nolan admits that Hollywood studios “missed it” because Taylor Swift: The Eras Tour It will do a lot at the box office. During a conversation held at an event at the City University of New York (video below), the filmmaker, who was there with his wife and production partner, Emma Thomas, highlighted that the star has ignored the studios to collaborate with AMC Theaters and take your documentary to cinemas:
“Taylor Swift is about to teach the studios a lesson, because her concert film is not being distributed by the studios, but by theater owner AMC, and will make a huge amount of money. And here’s the thing, this is a format, this is a way of looking at things and sharing stories or experiences, that is incredibly valuable. And if they don’t want it, someone else will. So that’s the truth.”
With $92.8 million at the US box office, Taylor Swift: The Eras Tour became the second-best domestic opening of all time for the month of October, behind the $96.2 million of Joker (2019). It also set a record for AMC in October, and was the network’s most attended premiere. A single weekend was enough to crush the total collection (of $73 million) of Justin Bieber: Never Say Never (2011) to be crowned the highest-grossing concert documentary film in the US.
The film is being screened in nearly 8,500 theaters in 100 countries around the world. In Mexico you find it available in Cinépolis and Cinemex complexes.
The budget of the film about the musical tour is in the range of $10 million – $20 million, with a marketing cost of less than $10 million.
On The Eras Tour, Swift takes her fans on a musical journey covering each of her ten studio albums, including her self-titled debut album, Fearless, Speak Now, Red, 1989, Reputation, Lover, Folklore, Evermore and Midnights. After completing the 53 sold-out shows of the first North American leg in Canada, the United States and Mexico, from March 17 to August 9, Swift is on hiatus to reactivate her tour in November in Argentina and Brazil. In 2024, the global superstar will take her Eras Tour to Asia, Oceania and Europe.