Last weekend the United States box office welcomed the premieres of The Flash the WB, Elemental from pixar, Asteroid City from Focus and Wes Anderson, and the slasher horror comedy The Blackening of Lionsgate.
In addition to the aforementioned releases, The Blackening also faced another week in the billboard of high-profile productions such as Spider-Man: Across the Spider-Verse, Transformers: Rise of the Beastsand the live-action of The Little Mermaid.
While The Flash y Elemental had a lukewarm and disappointing launch (more information here), the case of The Blackening it’s a bit different.
The slasher debuted sixth at the box office, playing in 1,775 theaters in the US, where it grossed $7 million.on a long weekend for the celebration of Juneteenth, which is also the center of the plot of said film.
The great news for this type of low-budget production is that its cost, barely $5 million dollars, allows it to start generating profits soon. This is a production model also used by Blumhouse: micro budget and high box office performance. Otherwise to The Flashwhose production cost was around $200 million dollars plus $100 million dollars in marketing, so the path is no longer to generate profits, but to stay even, is uphill.
The Blackening centers on a group of friends who gather for a weekend getaway from the Juneteenth holiday and find themselves trapped in a remote cabin with a twisted killer. Forced to follow their rules, the friends soon realize this isn’t a fucking game.
The Blackening takes one of the most commented stereotypes of genre cinema –black characters die first– and in a fun way leaves us with the question… if all the cast members are black… who dies first?
EYE TO THE DATA: Juneteenth, also known as Liberation Day, is a holiday commemorating the emancipation of enslaved African-Americans and African-American culture. It is celebrated every June 19.
Seven black friends who go away for the weekend only to find themselves trapped in a cabin with a killer out for revenge. Will their street smarts and knowledge of horror movies help them stay alive? Probably not.
The cast is made up of Antoinette Robertson, Dewayne Perkins, Sinqua Walls, Grace Byers, X Mayo, Melvin Gregg, Jermaine Fowler, Yvonne Orji, y Jay Pharoah.
Tim Story (Ride Along, Think Like A Man, Barbershop) directed the feature film, with a script co-written by Tracy Oliver (Girls Trip, Harlem) y Dewayne Perkins (The Amber Ruffin Show, Brooklyn Nine-Nine). The film is based on the 2018 Comedy Central sketch of the same name.
Producers include Marcei A. Brown, Jason Clark, E. Brian Dobbins, Tracy Oliver, Tim Story, and Sharla Sumpter Bridgett. Perkins is the co-producer with Vicky Story serving as associate producer. MRC is the production company.